THE FORMULA


Natuoral is built on a single principle. What you leave out matters as much as what you put in. Our fluoride-free hydroxyapatite toothpaste is formulated entirely from ingredients that are naturally derived and of natural origin, designed to work in harmony with your body rather than against it.


WHAT IS HYDROXYAPATITE TOOTHPASTE?
Hydroxyapatite is the primary mineral found in tooth enamel, making up 97% of its structure. Our biomimetic hydroxyapatite mirrors that same mineral architecture, gently polishing, supporting mineral balance, and naturally whitening without harsh synthetic abrasives. An effective, considered alternative to conventional fluoride toothpaste.


WHY FLUORIDE-FREE?
For those who are deliberate about what goes in their mouth, fluoride-free is a conscious choice. Every ingredient in the Natuoral formula is of natural origin, naturally derived, and chosen with purpose. Nothing added that doesn’t need to be there.


THE FORMULATION
Every ingredient is of natural origin and naturally derived. Biomimetic hydroxyapatite works in harmony with enamel, supported by vegetable glycerine, purified water, and hydrated silica as gentle cleansers and polishers. Potassium citrate helps maintain oral comfort, coco glucoside provides coconut-derived cleansing, and carboxymethyl cellulose maintains the formula’s texture. Vitamin E supports overall oral health, while anethole contributes natural flavour. Sweetened naturally with stevioside. Flavoured with spearmint oil, menthol, and eucalyptus oil for a clean, fresh finish.


All ingredients of Natural origin | Naturally derived | Vegan | Cruelty-free | Fluoride free | SLS free | Paraben free | Artificial sweetener free | Formulated & filled in the UK.

BIOMIMETIC HYDROXYAPATITE

Enamel strengthening

PURIFIED WATER

Hydrating base

COCO GLUCOSIDE

Natural foaming

EUCALYPTUS OIL

Botanical note

HYDRATED SILICA

Gentle polishing

ANETHOLE

Flavour refinement

POTASSIUM CITRATE

Comfort support

VEGETABLE GLYCERINE

Moisture retention

SPEARMINT OIL

The lasting note

CARBOXYMETHYL CELLULOSE

Smooth texture

VITAMIN E

Formula Care

STEVIOSIDE

Natural sweetness

MENTHOL

Cooling sensation

BIOMIMETIC HYDROXYAPATITE

Enamel strengthening

WHAT IS IT?

A form of hydroxyapatite that mirrors the primary mineral found in tooth enamel. It supports a smooth, refined surface and enhances the everyday brushing experience.

Type

Biomimetic active

Function

Mineral signature

The detail

The quiet powerhouse of the formula. Designed to reflect the body’s own mineral architecture - a considered, fluoride-free approach to everyday care.

PURIFIED WATER

Hydrating base

WHAT IS IT?

An ultra-filtered water that forms the clean, lightweight foundation of the formula.

Type

Base ingredient (the formula’s foundation)

FUNCTION

Formula foundation (carries every ingredient)

THE DETAIL

Stripped of impurities, it carries every ingredient with clarity - the quiet canvas on which the formula is composed.

COCO GLUCOSIDE

Natural foaming

WHAT IS IT?

A gentle naturally derived cleansing ingredient that creates a soft foam for a comfortable brushing experience.

Type

Naturally derived cleanser

FUNCTION

Gentle foaming

The detail

Made from naturally derived sugars, transformed into a gentle cleanser. A considered alternative to harsh detergents that feels as natural as it is effective.

EUCALYPTUS OIL

Botanical note

WHAT IS IT?

A pure essential oil distilled from eucalyptus leaves, adding a crisp, refreshing aromatic lift to the formula.

Type

Essential oil

Function

Aromatic lift

The detail

Naturally distilled from the leaf, eucalyptus brings a crisp, green sharpness - the clean botanical finish to every brush.

HYDRATED SILICA

Gentle polishing

WHAT IS IT?

A naturally derived mineral that gently lifts surface impurities, leaving a smooth, polished finish.

Type

Natural mineral (gently cleanses)

Function

Surface polishing (lifts everyday impurities)

THE DETAIL

Refined restraint in mineral form - cleaning with precision while preserving what matters.

ANETHOLE

Flavour refinement

WHAT IS IT?

A natural flavour compound found in aromatic plants like anise and fennel, adding subtle sweet-spice depth to the formula’s taste.

Type

Natural aromatic compound

Function

Flavour depth

The detail

A quiet thread of warmth woven through the mint - the detail that transforms flavour into experience.

POTASSIUM CITRATE

Comfort support

WHAT IS IT?

A naturally derived mineral salt that helps maintain balance in the formula for a consistent, stable brushing experience.

Type

Mineral salt (Naturally occurring)

FUNCTION

Formula balance (keeps the paste stable)

The Detail

Quiet chemistry at work - holding the formula in steady composition with every use.

VEGETABLE GLYCERINE

Moisture retention

WHAT IS IT?

A plant-derived ingredient that helps maintain a smooth, comfortable texture throughout every brush.

Type

Plant-derived humectant (moisture-binding ingredient)

Function

Moisture support (keeps the formula soft)

THE DETAIL

A gentle foundation that preserves the paste’s silken consistency - effortless from first stroke to last.

SPEARMINT OIL

The lasting note

WHAT IS IT?

A pure essential oil distilled from spearmint leaves, providing a soft, natural mint freshness for a clean-tasting experience.

Type

Essential oil

Function

Natural flavour

The detail

Naturally distilled and softly aromatic, spearmint brings a rounded, botanical freshness - the closing note of the formula.

CARBOXYMETHYL CELLULOSE

Smooth texture

WHAT IS IT?

A plant-based ingredient derived from natural cellulose found in plant cell walls, giving the paste its smooth, even texture.

Type

Plant-based thickener (from natural plant fibres)

Function

Texture binder (holds the formula together)

The detail

The invisible architect of texture - derived from the natural fibres of plants, it holds every element in harmony for a seamless, composed brush.

VITAMIN E

Formula care

WHAT IS IT?

A natural antioxidant that protects the formula’s natural ingredients from degrading over time, keeping every brush as refined as the first.

Type

Natural antioxidant

Function

Formula integrity

The detail

Care behind the care - safeguarding the formula’s purity so every tube delivers the same refined experience.

STEVIOSIDE

Natural sweetness

WHAT IS IT?

A naturally sweet compound extracted from the stevia leaf, delivering a clean, balanced taste without added sugar.

Type

Plant-derived sweetener (from stevia leaves)

Function

Flavour balance

THE DETAIL

Sweetness, reconsidered. A subtle, sugar-free note that complements rather than competes with the botanicals.

MENTHOL

Cooling sensation

WHAT IS IT?

A natural compound found in mint plants that delivers an instant cooling sensation and a clean, fresh finish.

Type

Natural compound

Function

Cooling sensation

The detail

The signature of freshness - leaving the mouth cool, clear, and quietly awakened.

Formulated with care and chosen daily by those who value the ritual.

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