THE FORMULA
Natuoral is built on a single principle. What you leave out matters as much as what you put in. Our fluoride-free hydroxyapatite toothpaste is formulated entirely from ingredients that are naturally derived and of natural origin, designed to work in harmony with your body rather than against it.
WHAT IS HYDROXYAPATITE TOOTHPASTE?
Hydroxyapatite is the primary mineral found in tooth enamel, making up 97% of its structure. Our biomimetic hydroxyapatite mirrors that same mineral architecture, gently polishing, supporting mineral balance, and naturally whitening without harsh synthetic abrasives. An effective, considered alternative to conventional fluoride toothpaste.
WHY FLUORIDE-FREE?
For those who are deliberate about what goes in their mouth, fluoride-free is a conscious choice. Every ingredient in the Natuoral formula is of natural origin, naturally derived, and chosen with purpose. Nothing added that doesn’t need to be there.
THE FORMULATION
Every ingredient is of natural origin and naturally derived. Biomimetic hydroxyapatite works in harmony with enamel, supported by vegetable glycerine, purified water, and hydrated silica as gentle cleansers and polishers. Potassium citrate helps maintain oral comfort, coco glucoside provides coconut-derived cleansing, and carboxymethyl cellulose maintains the formula’s texture. Vitamin E supports overall oral health, while anethole contributes natural flavour. Sweetened naturally with stevioside. Flavoured with spearmint oil, menthol, and eucalyptus oil for a clean, fresh finish.
All ingredients of Natural origin | Naturally derived | Vegan | Cruelty-free | Fluoride free | SLS free | Paraben free | Artificial sweetener free | Formulated & filled in the UK.
BIOMIMETIC HYDROXYAPATITE
Enamel strengthening
PURIFIED WATER
Hydrating base
COCO GLUCOSIDE
Natural foaming
EUCALYPTUS OIL
Botanical note
HYDRATED SILICA
Gentle polishing
ANETHOLE
Flavour refinement
POTASSIUM CITRATE
Comfort support
VEGETABLE GLYCERINE
Moisture retention
SPEARMINT OIL
The lasting note
CARBOXYMETHYL CELLULOSE
Smooth texture
VITAMIN E
Formula Care
STEVIOSIDE
Natural sweetness
MENTHOL
Cooling sensation
Enamel strengthening
WHAT IS IT?
A form of hydroxyapatite that mirrors the primary mineral found in tooth enamel. It supports a smooth, refined surface and enhances the everyday brushing experience.
Type
Biomimetic active
Function
Mineral signature
The detail
The quiet powerhouse of the formula. Designed to reflect the body’s own mineral architecture - a considered, fluoride-free approach to everyday care.
Hydrating base
WHAT IS IT?
An ultra-filtered water that forms the clean, lightweight foundation of the formula.
Type
Base ingredient (the formula’s foundation)
FUNCTION
Formula foundation (carries every ingredient)
THE DETAIL
Stripped of impurities, it carries every ingredient with clarity - the quiet canvas on which the formula is composed.
Natural foaming
WHAT IS IT?
A gentle naturally derived cleansing ingredient that creates a soft foam for a comfortable brushing experience.
Type
Naturally derived cleanser
FUNCTION
Gentle foaming
The detail
Made from naturally derived sugars, transformed into a gentle cleanser. A considered alternative to harsh detergents that feels as natural as it is effective.
Botanical note
WHAT IS IT?
A pure essential oil distilled from eucalyptus leaves, adding a crisp, refreshing aromatic lift to the formula.
Type
Essential oil
Function
Aromatic lift
The detail
Naturally distilled from the leaf, eucalyptus brings a crisp, green sharpness - the clean botanical finish to every brush.
Gentle polishing
WHAT IS IT?
A naturally derived mineral that gently lifts surface impurities, leaving a smooth, polished finish.
Type
Natural mineral (gently cleanses)
Function
Surface polishing (lifts everyday impurities)
THE DETAIL
Refined restraint in mineral form - cleaning with precision while preserving what matters.
Flavour refinement
WHAT IS IT?
A natural flavour compound found in aromatic plants like anise and fennel, adding subtle sweet-spice depth to the formula’s taste.
Type
Natural aromatic compound
Function
Flavour depth
The detail
A quiet thread of warmth woven through the mint - the detail that transforms flavour into experience.
Comfort support
WHAT IS IT?
A naturally derived mineral salt that helps maintain balance in the formula for a consistent, stable brushing experience.
Type
Mineral salt (Naturally occurring)
FUNCTION
Formula balance (keeps the paste stable)
The Detail
Quiet chemistry at work - holding the formula in steady composition with every use.
Moisture retention
WHAT IS IT?
A plant-derived ingredient that helps maintain a smooth, comfortable texture throughout every brush.
Type
Plant-derived humectant (moisture-binding ingredient)
Function
Moisture support (keeps the formula soft)
THE DETAIL
A gentle foundation that preserves the paste’s silken consistency - effortless from first stroke to last.
The lasting note
WHAT IS IT?
A pure essential oil distilled from spearmint leaves, providing a soft, natural mint freshness for a clean-tasting experience.
Type
Essential oil
Function
Natural flavour
The detail
Naturally distilled and softly aromatic, spearmint brings a rounded, botanical freshness - the closing note of the formula.
Smooth texture
WHAT IS IT?
A plant-based ingredient derived from natural cellulose found in plant cell walls, giving the paste its smooth, even texture.
Type
Plant-based thickener (from natural plant fibres)
Function
Texture binder (holds the formula together)
The detail
The invisible architect of texture - derived from the natural fibres of plants, it holds every element in harmony for a seamless, composed brush.
Formula care
WHAT IS IT?
A natural antioxidant that protects the formula’s natural ingredients from degrading over time, keeping every brush as refined as the first.
Type
Natural antioxidant
Function
Formula integrity
The detail
Care behind the care - safeguarding the formula’s purity so every tube delivers the same refined experience.
Natural sweetness
WHAT IS IT?
A naturally sweet compound extracted from the stevia leaf, delivering a clean, balanced taste without added sugar.
Type
Plant-derived sweetener (from stevia leaves)
Function
Flavour balance
THE DETAIL
Sweetness, reconsidered. A subtle, sugar-free note that complements rather than competes with the botanicals.
Cooling sensation
WHAT IS IT?
A natural compound found in mint plants that delivers an instant cooling sensation and a clean, fresh finish.
Type
Natural compound
Function
Cooling sensation
The detail
The signature of freshness - leaving the mouth cool, clear, and quietly awakened.
Formulated with care and chosen daily by those who value the ritual.